Loved, read and shared by many people throughout Canterbury.
We go over and above to make sure our valued advertising clients are reaching their brand goals and connecting with our highly engaged, loyal Canterbury audience.
From cover to cover...
The South Island and even New Zealand, latitude readers are united by their love of inspirational reading and a connection to Canterbury.
Our readers are independent, upper income earners, seeking quality products and services. They love our stories of home-grown heroes, businesses and charities; standout performers, achievements and milestones; and those making a difference in our community.
Vivaciously read by both men and women, our readers have told us they spend an average of 1.5 – 2 hours reading the magazine every issue.
Readership
On average, readers share their copy with 6+ friends/family, who spend an average of 2 hours per issue = exceptional readership levels of 98,000+.
- Figure taken from our 2019 readership survey.
- Frequency: 6 issues per year
- Circulation: 15,000 copies per issue
Distribution
latitude is sold in supermarkets, bookstores and retail outlets throughout New Zealand. As well as this, a small portion of magazines each issue are freely distributed to professional offices, medical waiting rooms and cafés, as well as to Air New Zealand Koru lounges in Auckland, Wellington, Christchurch and Queenstown.
A substantial number of our magazines each issue are direct-mailed to our loyal and ever-growing subscription base.
Social media
Let's get the word out online
We know how hard it can be to get noticed in an increasingly saturated online world – so if you need to boost your digital reach, we can help.
We have worked hard to foster a tribe of highly engaged local Cantabrians across social and web who are deeply connected to their community.
Our audience trusts us and loves to share their anecdotes and opinions, tag their friends, and share our posts and stories. All this means we have a very engaged and targeted audience in the Canterbury area on our website and our social channels, with a very similar audience profile to our magazine.
If you need to push an event, a sale, a special offer, or tell the story of your brand, we’ll devise an online campaign across web, social and our newsletter that will best help you reach your target audience.
