.who are we?

latitude. is Canterbury’s own high quality, bi-monthly lifestyle magazine with a local character, about local people, and local issues.
latitude. is a premium magazine which ensures it is prominently displayed. It has a 200gsm Gloss Laminated cover, 100gsm gloss art paper and is perfect bound.
latitude. is produced in Canterbury by passionate people living locally.
latitude. is locally owned and operated.

.who is our target market?

latitude. is targeted at women and men aged between 25 and 70+ living in Canterbury. This demographic has a high level of income, contains a high number of self-employed people and has the highest level of home ownership in the country*. Our readers are independent and want high quality products and services. They value loyalty, friendship and families. *(Source: Statistics New Zealand)

.fast facts

Circulation: 15,000 copies are printed
Readership: * 75,000+
* (Projected readership of over 75,000 based on a minimum of five readers per edition due to complimentary
copies at ‘high traffic’ businesses and long shelf life and retention rates.)

.guaranteed distribution

FREE copies to professional offices of doctors and lawyers, accountants, architects and interior designers
FREE copies to cafes and restaurants.
FREE copies to hair, health and beauty salons.
FREE copies sent to rural delivery and selected householders for the first 12 months from rural Christchurch
to Timaru.
FREE room copies to selected up-market accommodation facilities throughout Canterbury.
latitude. is available throughout the South Island in all major supermarket and bookshop chains and
independent retailers. Subscriptions are also available on an annual basis.

.reader profile

latitude. readers are proud Cantabrians. They hold the province and all its achievements close to their hearts.
They are interested in supporting the vibrant region in which they live in whether it be financially, culturally, or
creatively. They take pride in their homes, their belongings, and their community. Overall, they expect nothing
less than high quality professional journalism which reflects their region, presented in a creative and thoughtprovoking publication.